I help design teams build better products—faster.

I've led design for app navigation at The New York Times (10M+ daily users), international selling at Shopify (3x revenue in 30 days), EV transformation at Volvo (17% drop in support requests), and AI-powered manufacturing at Fanatics (500+ person transformation).

Before tech, I studied law and worked in films like Avengers and Hunger Games. Both taught me to take calculated risks, commit fully, and always have a backup plan. Those lessons still guide how I lead.

I wrote a book called Creative Truth about running a design business. I teach UX to students worldwide. I'm a hybrid athlete, parent, plant propagator, horror film cinephile, and avid traveler. And yes, I will absolutely fight you over Oxford commas.